8-Ball Pool - Miniclip
8 Ball Pool is the biggest and best multiple online mobile Pool game application, where players have the opportunity to level up, either in 1 to 1 games or tournaments.
The mobile gaming industry is something we have exceptional knowledge about, and hence as an influencer marketing agency, with an unparalleled understanding of how to drive successful results, were brought in to manage the YouTube marketing campaigns for 8 Ball Pool. The focus of which centred on utilising our internal databases and established relationships with talent to build a strong campaign that would successfully drive installs and generate a scalable ROI.
After liaising with the client and analysing our in-house data, we decided to target a predominately male audience aged 13+ within the English-speaking market.
As we had a clear demographic established, our attention turned towards methodically sourcing high-value talent from content verticals we knew would be successful based upon our internal data system and experience running similar campaigns in the past. Based upon this analysis, we chose to focus on content verticals related to FIFA, gaming and entertainment, as we knew they would generate the greatest results.
On account of this, we successfully constructed a YouTube marketing campaign that ascertained a scalable ROI and became an effective source for user acquisition.