Angry Birds 2 - Rovio

Founded in 2003, Rovio is best known for their interactive mobile game Angry Birds and diversified their franchise in 2021 with the release of Angry Birds 2.

We previously worked with Rovio on a variety of campaigns consisting of other Angry Bird titles, their Match-3 title Small Town Murders and RPG adventure game Darkfire Heroes, so we were excited to be involved with the global launch of Angry Birds 2.


With a reputation as experts within the mobile gaming influencer marketing industry, we were brought in as key media partners to fully track and manage the YouTube marketing campaign for the launch of Angry Birds 2. The target audience for which focused on females aged 25+ within the US market. With more specific campaign objectives centred on achieving low cpm’s, driving installs and achieving scalable sponsorships to produce a strong ROI.


Since we had outlined the initial foundations of our strategy, we utilised our in-house influencer performance data to produce a worksheet for the client containing key conversion insights, making sure to utilise outputs from past campaigns we had run. Then we consulted the clients on the key content verticals and deliverables that we knew would generate the greatest ROI and installs. From this data we methodically tailored a campaign worksheet for Rovio, that showcased key data points and deliverables, centred around the target audience and objectives outlined.

To this end, we successfully drove install’s, achieved scalable sponsorships and produced a strong ROI during the flight time of the influencer marketing campaign we crafted.

Case Study Media