Basketball Arena - Masomo Gaming
Basketball Arena developed by Masomo gaming is a mobile gaming app where you can challenge your friends and participate in multiplayer basketball games.
As experts in gaming marketing, we were brought in as key media partners to devise a YouTube marketing campaign strategy that utilised the benefits of both influencer marketing and YouTube marketing. The target audience for the campaign was males aged 18+ within the US market.
Following this, the main objectives for this campaign centred on creating a strong ROI from high-value user acquisition.
As we have worked with a number of leading mobile RPG’s we had a clear understanding of the target demographic and desired objectives of the campaign. We utilised our internal database of top performing influencers (CPI & ROI) from other mobile RPG campaigns we had ran and built out on-going success YouTube influencer marketing campaigns.