Client

Playtika

Challenge

To raise awareness and drive downloads and installs for Bingo Blitz using Instagram and YouTube.

Solution

We provided Playtika with high profile YouTube influencers and Instagram stars from the UK Reality TV scene to create integrated content featuring key elements of the Bingo Blitz gameplay, inviting their viewers to add their personal player ID on the game for the chance to take them on in a game of Bingo.

Case Study Media