Bingo Quest - FLG Indie Showcase
Bingo Quest is an interactive mobile gaming application that allows users to travel across picturesque landscapes while competing in bingo games.
From discussions with the client, we set out the following objectives for the YouTube marketing campaign. Firstly, we established the target audience to be females aged 25+ within the US, focusing on content verticals such as fashion, art, beauty, travel, parenting – which we utilised when building the performance influencer marketing campaign.
Further objectives were centred on utilising our internal performance marketing databases and previously formed relationships with talent to build a strong campaign that would successfully drive installs and generate a scalable ROI.
In order to achieve the outlined YouTube marketing campaign objectives, we began by methodically going through our internal performance data and previous campaign outputs, ensuring to include our expert knowledge of gaming marketing, to construct a sheet with the most relevant and suitable talent that we knew would generate the greatest ROI and install’s.
In doing so, we were able to use a data-driven approach to fulfil the clients needs and wants, producing a fully tracked YouTube campaign that successfully drove installs, generated a scalable ROI and became an effective source for user acquisition.