Bingo Showdown - Appchi Media Ltd
Set in the wild west Bingo Showdown is the perfect online game for bingo lovers!
As an exceptionally skilled influencer marketing agency, we were brought in to manage the YouTube marketing campaign for Bingo Showdown, focusing on utilising our internal databases and established relationships with talent to build a strong campaign that would successfully drive installs and generate a scalable ROI.
To fulfil the desired objectives, we began by methodically analysing our internal and external data sources to build the client a worksheet that illustrated key data insights, in order to provide them a clear view of our strategy. Following this, our next step was to logically analyse talent against our internal criteria, to determine the demographic and content aspects that would generate the greatest ROI and installs.
From utilising our internal data sources and the relationships we have cultivated with top YouTube influencer; we were able to produce a fully tracked YouTube campaign that successfully drove install’s and became an effective source for user acquisition.