Bloodline - Goat Games
Goat Games are a fast-growing gaming company based in China. Specialising in free-to-play RPG titles we were eager to use our expertise and knowledge in podcast marketing for previous RPG titles to produce a highly successful campaign.
We created a podcast marketing strategy that focused on driving installs to the game as well as producing a positive ROI within 30 days.
We looked at previous successful content verticals such as dungeons and dragons, comics and nerdy culture all targeting male 25+ audiences to create a fully tracked campaign that is showing positive ROI in the first 2-weeks.
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