British Airways


British Airways

Headquartered in London, British Airways is the flag carrier airline for the United Kingdom.


As a leading agency in influencer marketing, we have established strong connections with talent across a variety of industries and sectors globally. Therefore, we were brought in as key media partners by British Airways to help devise a YouTube marketing strategy that utilised both our internal performance databases and established relationships, to generate awareness, service acquisition and a scalable ROI.


In order to achieve the outlined objectives set out by British Airways, we adopted a data-driven strategy that enabled us to create a personalised spreadsheet for the client, consisting of key insights and YouTube talent that we knew would generate a strong ROI for the client. From this, we produced a fully tracked YouTube marketing campaign that successfully drove installs and became an effective source for service acquisition.