Castle Clash - I Got Games
Castle Clash is the perfect game for players looking to build a magnificent empire.
As a highly skillful influencer marketing agency with a bespoke knowledge of gaming marketing, we were brought in as creative media partners to devise a YouTube marketing campaign strategy that celebrated the anniversary of Castle Clash. The target audience for the campaign was males aged 18+ within the English-speaking market and the brief was to create content that could also be used for user acquisition.
Following this, we shortlisted categories that we knew would work well from a performance side and developed creative ideas from those verticals.
We created multiple truly unique pieces of creative influencer marketing content, ranging from armour making to an original operatic score of Castle Clash’s in-game music. This blend of creative and data led to viral influencer content that could then be used for user acquisition.
The result was a super happy client and a very memorable anniversary for Castle Clash!