Coin Splash - Mogul Games
Coin Splash developed by Mogul Games is an interactive mobile game whereby players compete to build the best village and become the ultimate coin master!
Having worked with Mogul Games on some of their other titles, we were excited to partner with them in a YouTube marketing campaign for Coin Splash.
To ascertain the objectives and deliverables for the campaign, we asked the client to fill out an initial briefing form which we discussed further in meetings. From this we learned the client wanted to target males aged 18+ within the UK market. Further to this, Mogul Games wanted to acquire new users, drive installs and generate a positive ROI.
To accomplish the desired deliverables, we put together an effective strategy that would ensure guaranteed results. To do this, we utilised a data-driven approach through providing the client with key insights using both our internal and external data sources. From this we were able to narrow the campaign scope and advise the client on the key content verticals and deliverables that we knew would generate the greatest ROI and a consistent source for user acquisition.
After forming these conclusions, we then methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established. From this, we produced a fully tracked YouTube marketing campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.