Conflict of Nations - Bytro
Conflict of Nations is a WW3 free to play multiplayer online mobile game set in the late 20th and early 21st century.
As a large amount of our client portfolio and prior experience as an influencer marketing agency centred on mobile gaming, we were brought in as key media partners to manage and apply our expert knowledge to the YouTube marketing campaign.
After discussions with the client about their campaign expectations, we outlined the following key objectives. Firstly, the target audience for Conflict of Nations was males aged 25+ within the US market. Following this, the client wanted to ensure we secured talent who could be authentic about the game and enjoyed it, so that users would be able to appreciate the integrity and versatility of the game.
With these goals set, we focused on how we could achieve and surpass them. So we turned to our internal and external data sources to analytically construct a tailored sheet consisting of key content verticals and deliverables that exemplified how we were going to achieve the targets. From this, we produced a fully tracked YouTube campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition. In doing so, we produced a fully tracked YouTube campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.