Cooking Diary - MyTona
In 2018, we managed the YouTube marketing campaign for the launch of the game Cooking Diary. Cooking Diary is a game designed to help you test your culinary ability and compete in competitions to win prizes alongside your friends.
The objective of MyTona within this YouTube marketing campaign, was to create a consistent source of user acquisition for their game, Cooking Diary. Therefore, we were brought in as core partners to devise a YouTube marketing campaign strategy that utilised the benefits of both performance influencer marketing and YouTube marketing.
Based upon discussions with the client, the target demographic for the campaign was outlined as females aged 18+ within the English speaking and European market.
Performance and tracked ROI, were the main objectives for this campaign.
As the client shared an audience with several other of our mobile gaming clients, we centred our attention towards utilising our performance insights from those other client campaigns, sourcing high-ROI YouTube influencers from content verticals we knew would be successful based upon our internal data system and experience running similar campaigns in the past.
In doing so, we successfully delivered an amazing YouTube marketing campaign that ascertained a strong ROI and became an effective source for scalable user acquisition.