Cooking Fever - Nordcurrent

Cooking Fever is an interactive mobile gaming app developed by Nordcurrent in 2014. Cooking Fever tests users' cooking and time-management capabilities as they learn to cook different cuisines from all around the world. The game is free to download and has already reached more than 200 million installs across 150 countries globally, as well as this, the game currently has a 4.4* rating in app stores.


As experts in gaming marketing, we were brought in as specialists in delivering ROI focused YouTube marketing campaigns. We began by having the client fill out a briefing form, giving us the necessary insights to cross-reference their audience and objectives against other influencer marketing campaigns we have run for mobile games that share the same audience. The primary objective for the campaign was to generate installs at a low CPI with a high ROI.

Furthermore, the client outlined the target audience they wanted to target was females aged 18+ within the English-speaking market. Then following further talks with the client, we were able to outline other key elements within our strategy such as the call to action, visual aids and other key assets. Another key detail that was important to the client, was ensuring we secured talent who were authentically enthusiastic about the game, so that users would be able to appreciate the integrity and versatility of the game.


With the preliminary foundations of our strategy were formed, we began to utilise a data-driven approach, utilising past campaigns we had run, in order to narrow the scope and deliver key content verticals that we knew would generate the greatest ROI and install’s.

We then methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established. From this, we produced a fully tracked YouTube marketing campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.

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