Function of Beauty

Function of Beauty is the world’s first custom hair care brand that allows consumers to tailor their hair care products to their desired needs and wants, depending on your hair care needs and goals. As well as providing personalised hair care, Function of Beauty is a sustainably conscious brand that is paraben, vegan and cruelty free.


We partnered with Function of Beauty to manage a YouTube marketing campaign for them, which focused on driving subscriptions to their services, as well as purchases. Therefore, as an industry leading influencer marketing agency with a specialist knowledge of the beauty and wellness industry we were brought in as key media partners.

The target audience for the campaign was females aged 18+ within the UK market and the objective of the campaign centred on driving purchases, as well as ascertaining a positive ROI.


To begin building our strategy for the YouTube marketing campaign, we had some preliminary talks with the client about key deliverables and demographics, and established the target audience as females aged 18+ within the English-speaking markets. With this in mind, we then methodically created a tailored sheet for the client consisting of key data insights, content verticals and deliverables, centred around the target audience established. In doing so, we produced a fully tracked YouTube campaign that produced a positive ROI, while successfully generating purchases.

Case Study Media