Headball 2 x Masomo Gaming
Across 2021 and 2022 we managed the YouTube marketing campaign for Headball 2 mobile game developed by Masomo gaming. Headball 2 is a multiplayer mobile football game where players can take on real life components from all over the world.
As leaders in both gaming marketing and influencer marketing we were brought in as key media partners to manage the YouTube marketing campaign. Based upon the initial briefing form we asked all of our clients to complete, we were able to distinguish the target demographic that Masomo Gaming wanted to target for the launch of their new game Headball 2; which was males aged 18+ within the English-speaking market.
Then following further talks with the client, we were able to outline the primary objective for the campaign, which was to drive installs and generate a positive ROI. As well as this, we established other key elements within our strategy such as the call to action and visual aids.
With clear objectives laid out, we began to utilise a data-driven approach to methodically construct a tailored sheet for the client containing key content verticals and other data points. We then used this to evidence our strategy to the client. From this, we produced a fully tracked YouTube marketing campaign that generated a scalable ROI and successfully drove install’s and became an effective source for high-value user acquisition.