Client

Hero Wars - Nexters

Nexters is one of Europe’s top five independent gaming companies looking to expand their influencer marketing to podcasts for their popular RPG title Hero Wars. Having extensive experience with RPG titles we were excited to use our expertise to produce a successful podcast campaign for Hero Wars.

Objective

With the core goal to drive installs of Hero Wars, we developed a strong podcast marketing strategy using our knowledge and expertise for RPG titles we selected podcasts that have previously provided positive ROI for our clients and targeted male 25+ audiences.

Solution

We curated a list featuring a selection of podcasts in different content verticals such as dungeons and dragons, RPG, gaming and science to produce ROI-positive results within 30 days.