Iron Maiden: Legacy of the Beast - Nodding Frog Ltd
Iron Maiden Legacy of the Beast is an amazing free to play RPG mobile game where you can collect champions, eliminate evil bosses and create the best team of warriors.
As leaders within the YouTube marketing space, we were brought in by Nodding Frog Ltd, the creators of Iron Maiden to utilise our specialist influencer marketing skills to design a YouTube marketing campaign for the launch of Iron Maiden: Legacy of the Beast.
The aim of which was to focus on tapping into new audiences, through utilising our internal performance databases and established relationships with talent to build a strong campaign that would successfully drive installs and generate a scalable ROI.
To achieve our outlined objectives, we began methodically sorting through our internal and external performance data, as well as outputs from previous campaigns; in order to devise a strategy for the campaign. We focused on collecting data centred around content verticals and demographics to evidence our strategy to the client. From this we produced a spreadsheet of talent we knew would generate a strong ROI for the client to sort through. In doing so, we produced a fully tracked YouTube marketing campaign that successfully drove install’s and became an effective source for user acquisition.