Jackpot Party - SciPlay
We worked with Casual Casino title, Jackpot Party across multiple influencer marketing campaigns over several years that utilised YouTube marketing. Jackpot Party is a free mobile gaming application that gives players the opportunity to play authentic Las Vegas casino games.
As experts in gaming marketing, we were brought in as key media partners to devise a data-led YouTube marketing campaign strategy that harnessed the benefits of both influencer marketing and YouTube marketing. The main objectives for this campaign centred on delivering a strong ROI from high-value user acquisition.
As we had a clear understanding of the target demographic and desired objectives of the campaign, we centred our attention towards sourcing high-value talent from content verticals we knew would be successful based upon our internal data system and experience running similar campaigns in the past.
In doing so, we successfully constructed a YouTube marketing campaign that ascertained a scalable ROI and became an effective source for user acquisition.