June's Journey - Wooga
We partnered with Wooga on some of their other titles, so we were super excited to work with them again on a YouTube marketing campaign for June’s Journey.
Set in the roaring 20's, June's Journey is packed full of mystery and adventure!
The objective of Wooga within this YouTube marketing campaign, was to create a consistent source of user acquisition for their game, June’s Journey. Therefore, we were brought in as core partners to devise a YouTube marketing campaign strategy that utilised the benefits of both performance influencer marketing and YouTube marketing.
From discussions with the client, the target demographic for the campaign was outlined as females aged 18+ within the English speaking and European market. However, performance and tracked ROI, were the main objectives for this campaign.
As the client shared an audience with several other of our mobile gaming clients, we centred our attention towards utilising our performance insights from those other client campaigns, sourcing high-ROI YouTube influencers from content verticals we knew would be successful based upon our internal data system and experience running similar campaigns in the past. In doing so, we successfully delivered an amazing YouTube marketing campaign that ascertained a strong ROI and became an effective source for scalable user acquisition.