Jurassic World Alive - Jam City
Jurassic World Alive created by Jam City, brings dinosaurs to life and lets you collect and explore different dinosaur DNA to create hybrid dinosaur breeds.
As an influencer marketing agency that specialises in YouTube marketing, we were brought in as partners to devise a YouTube marketing campaign strategy that utilised the benefits of influencer marketing with a data-led approach. The target audience for the campaign was males aged 18+ within the English-speaking markets.
The main objectives for this campaign centred on finding scalable sources of ROI from YouTube influencers.
To achieve our outlined objectives, we began methodically sorting through our internal and external performance data, as well as outputs from previous campaigns; in order to devise a strategy for the campaign. We focused on collecting data centred around content verticals and demographics to evidence our strategy to the client. From this we produced a spreadsheet of talent we knew would generate a strong ROI for the client to sort through. In doing so, we produced a fully tracked YouTube marketing campaign that successfully drove install’s and became an effective source for user acquisition.