Lemonade reverses the traditional insurance model. They treat the premiums you pay as if it's your money, not theirs and pay any surplus fees to a charity of your choice.
We were brought in to launch Lemonade’s first YouTube influencer campaigns, as a business they are extremely performance orientated and only initially wanted to structure deals on a cost per acquisition basis.
After laying out the fundamentals of our strategy, we developed a worksheet with the most suitable talents’ selection based on our data-sources, conversion insights and on previous campaigns' performance. This together with examples of the talents’ previous integrations, allowed us to give the client a clear understanding of the plan and of the results they were going to achieve through our influencer marketing campaign.
As a result, the campaign generated a solid ROI by increasing instals and brand awareness, leaving the client “very pleased with the workflow at MediaBodies’”.