Lily's Garden - Tactile Games
Lily’s Garden developed by Tactile Games is a free to play puzzle game, where players' problem solving skills are put to the test as they try to restore Lily’s Aunt’s garden.
With the demographic and key deliverables for the podcast marketing campaign laid out, we turned our attention towards employing a data-driven approach in order to provide the client with key insights in order to narrow the campaign scope further and advise the client on the fundamental components such as content verticals, that we knew would generate the best performance output. From this, we produced a fully tracked podcast campaign that produced a positive ROI and ROAS within 30 days. As well as this, the campaign successfully drove installs and became an effective source for user acquisition.
In order to fulfil the deliverables, we began to utilise a data-driven approach through providing the client with key insights, utilising past campaigns we had run, in order to narrow the scope and advise the client on the key content verticals and deliverables that we knew would generate the greatest ROI and install’s. We then methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established.
From this, we produced a fully tracked podcast campaign that generated a scalable ROI and successfully drove installs and became an effective source for high-value user acquisition.