Raid: Shadow Legends - Plarium


We were one of four agencies working to run the YouTube influencer marketing campaigns for RAID: Shadow Legends. Our focus was to drive installs and in-game spending.


Looking at male-focused channel verticals like gaming and history, we worked with Plarium to book up as much inventory on YouTube as possible.

We found that if creators had as much creative freedom within their integration as possible rather than having to follow an exact script and wording, they performed much better in terms of conversion and installs as it came across more authentically to their audience.

Case Study Media