Re-decor - Reworks Ltd

Reworks Ltd published the interactive mobile gaming Re-decor as a way to allow users to express their creativity, while gaining inspiration from other people within the community.


As an influencer marketing agency we pride ourselves in our knowledge of both gaming marketing and female audiences. Therefore, we were excited to partner with Reworks Ltd on their YouTube marketing campaign for the launch of their mobile game Re-decor.

In order to understand the campaign intent for Re-decor, we firstly got the client to fill out an initial briefing form that outlined the basics of their company, game and campaign wants and needs. From here, we carried out meetings where we were able to define key objectives such as: demographic, market, call to action and key deliverables.


Within the initial consultations with the client we were able to outline key objectives and demographic focus. As our target demographic was females aged 18+ within the English-speaking market, we were able to shape the rest of our approach and strategy accordingly. Therefore, since the preliminary foundations of our strategy were formed, we began to utilise a data-driven approach through providing the client with key insights, utilising past campaigns we had run, in order to narrow the scope and advise the client on the key content verticals that we knew would generate the greatest ROI and install’s, such as Lifestyle and Crime based channels.

Then we methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established. From this, we produced a fully tracked YouTube campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.

Case Study Media