SpareRoom, a website to advertise flatshares, house shares and rooms to rent across the world.


Targeting an audience based in key cities across the US, including New York and LA, we were brought on board to create an Instagram campaign to drive signups and listings to SpareRoom.


We sourced Instagram accounts with a high audience following in the target cities with a target audience of 25-34 year-old young professionals of all genders.

We partnered with Instagram pages like @losangeles_eats and @NewYork.livin with the thinking that the following for these pages would be made up of people that are new to the city, thinking about moving or looking for a room to rent.

Deliverables were an Instagram post and stories. We had a lot of success in this campaign, driving signups to SpareRoom directly through the tracking links and codes provided to these pages.