We devised an influencer marketing strategy for SpottoCash that targeted Arsenal FC fans and the wider UK football fan base, leveraging access to brand ambassador David Seaman, and partnering with the best-known Arsenal and football-related channels on YouTube.


To accomplish the outlined objectives we began by utilising a data-driven approach through providing the client with key insights, utilising past campaigns we had run, in order to narrow the scope and advise the client on the key content verticals that we knew would generate the greatest ROI and install’s. Then adopting a methodical approach, we created a tailored sheet that showcased the key data insights we had collected, centred around the key objectives and target audience established. From this, we produced a fully tracked YouTube marketing campaign that generated a scalable ROI and successfully drove install’s, becoming an effective source for high-value user acquisition.

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