Stereo
In 2021 we partnered with Stereo to promote their new app that allows users to meet new people with similar interests, start new conversations and play interactive games.
As a top influencer marketing agency, we were bought in to manage both the Instagram and YouTube marketing campaigns. The objectives of which were to drive installs, generate a new source user acquisition and ascertain a scalable ROI.
Before building our campaign strategy we worked with the client to establish key fundamentals, such as the target audience which was males aged 18+ across English-speaking markets. With this in mind we then began to adopt a data-driven approach to provide the client with key insights that we used to evidence our proposed strategy to showcase how it would generate the greatest performance output. For instance, from our analysis we found that content verticals such as reality stars and TV personalities would derive the most profitable results.
We then methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established. From this, we produced a fully tracked Instagram and YouTube campaign that produced a positive ROI, successfully drove install’s and became an effective source for user acquisition.