Switch Craft - Wooga
We have worked with Wooga on several of their match-3 titles, so we were excited to partner with them again for the launch of their free to play mobile game Switch Craft. In this interactive game, players put their match-3 puzzle skills to the test as they help to solve the mystery disappearance of their best friend.
The objective for this campaign with Wooga, was to firstly focus on sourcing talent with strong female audiences aged 18+ within English-speaking markets. Other objectives consisted of driving installs and building a scalable ROI.
Therefore, as experts within the mobile gaming industry we were brought in as key media consultants to utilise our internal databases and build a successful YouTube Marketing campaign tailored to Switch Craft.
With clear objectives established, we adopted a data-driven approach to methodically construct a tailored sheet for the client containing key content verticals and other data points. We then used this to evidence our strategy to the client and in doing so we produced a fully tracked YouTube marketing campaign that generated a scalable ROI and successfully drove install’s - becoming an effective source for high-value user acquisition and retention.