Tennis Clash - Wildlife Studios
Tennis Clash developed by Wildlife Studios and is a mobile gaming application with incredible 3D graphics that allows users to compete in virtual tennis matches.
We were brought in as key media consultants based upon our reputation as a specialist influencer marketing agency, to manage the YouTube marketing campaign for Tennis Clash. The focus of which was on utilising our internal databases and established relationships with talent to build a strong campaign that would successfully drive installs and generate a scalable ROI.
In order to accomplish the outlined objectives formed through discussions with the client to establish their needs and wants for the campaign. We began by methodically going through our internal and external data sources to build the client a worksheet that showcased key data insights, in order to provide them a clear view of our strategy. Then we cross-referenced the output of our analysis to our specialised internal talent criteria, to determine the demographic and content verticals that we knew would generate the greatest ROI.
From utilising our internal data sources and the relationships we have cultivated with top YouTube influencer; we were able to produce a fully tracked YouTube campaign that successfully drove install’s and became an effective source for user acquisition.