Client

Traffic Puzzle - Huuuge Games

Renowned for their collection of real-time casual gaming titles Huuuge Games were looking to expand their influencer marketing strategy into podcast marketing to increase user acquisition for their match-3 title Traffic Puzzle.

Objective

As an influencer marketing agency, we were brought in to create a podcast marketing strategy as well as show the core influencer marketing benefits, making podcasts a key user acquisition channel for Traffic Puzzle. We created a campaign that was fully tracked through tracking pixel implementation to measure accurate results for installs and ROI.

Solution

Using our expertise and knowledge from working on previous match-3 mobile gaming titles we’re able to quickly identify key content verticals that have proven to be successful - including True Crime, Reality TV, Parenting and Pop Culture podcasts.

From this, we produced a fully tracked campaign that successfully drove installs and produced positive ROI within 30 days for Traffic Puzzle.