Ultimate Golf! X Miniclip
Ultimate Golf by Miniclip is a mobile gaming app that allows users to trial different golf courses and games, as well as challenge other players in real-time tournaments.
As a specialist influencer marketing agency, we were brought in to manage the YouTube marketing campaign for Ultimate Golf!, focusing on utilising our internal databases and established relationships with talent to build a strong campaign that would successfully drive install and generate a scalable ROI.
To ascertain the outlined objectives, our first step was to methodically go through our internal and external data sources to build the client a worksheet that signified key data insights, in order to provide them a clear view of our intended strategy.
After this, we then began by methodically analysing each of the talent criteria we use internally, to determine the demographic and content verticals that would generate the greatest ROI and installs.
By doing this, we were able to utilise our internal data sources and the relationships we have cultivated and maintained with top YouTube influencers; to produce a fully tracked YouTube campaign that successfully drove install’s and became an effective source for user acquisition.