XCAD harnesses the power of content creator’s audiences through creator tokenization whereby viewers can earn rewards and gain a greater input into creators’ content through a plugin which directly links to YouTube.


As the function of XCAD revolves around YouTube and content creators, we were brought in as key media partners to manage the YouTube marketing campaign. The objective of which centred on driving installs, ascertaining a new source for user acquisition and generating a scalable ROI - with a focus on the male 18+ demographic within the English-speaking market.


With the focus of the YouTube marketing campaign designed for XCAD, we turned our attention to our in-house capabilities, to determine the best strategy to meet the outlined deliverables. In doing so, we methodically created a tailored sheet for the client consisting of key data insights and deliverables, centred around the key objectives and target audience established. From this, we produced a fully tracked YouTube campaign that produced a positive ROI, successfully drove install’s and became an effective source for user acquisition.