A GUIDE TO
Diversifying Mobile Game UA with Influencer Marketing
The fundamentals of profitable & scalable Influencer Campaigns for Mobile Game User Acquisition Professionals
This guide provides a foundational understanding of influencer marketing for mobile game UA, covering platform selection, budget considerations, and KPIs. By implementing these strategies, you can integrate influencer marketing into your game’s UA mix for sustainable growth.
Diverse genres: Influencer marketing works across many game genres, leveraging various content verticals beyond just “gaming influencers.”
Measurable ROI: Strategic approaches with consistent testing and optimisation drive strong ROI.
Platform selection: YouTube and Podcasts excel in scalable performance, while Instagram, TikTok, and Twitch suit varied demographics and objectives.
Budget allocation: Sufficient budget is crucial for organic uplift and optimisation data.
Long-term strategy: Iterative testing, data analysis, and optimisation ensure long-term success.
Want to dive deeper into influencer marketing for mobile game UA? Download the full report for advanced strategies and insights.