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Types of Social Media Influencers You Need to Know
How to classify influencers and choose the right type for your campaigns In recent years, Influencer Marketing emerged as a popular topic in marketing discourse, with more teams looking to…
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What is Social Media Influencer Marketing?
Imagine you’re scrolling through Instagram, and you see your favourite fitness influencer raving about a new protein shake. You’re intrigued, you trust their judgement, and next thing you know, you’re…
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How to Find Influencers?
Top Tips to Improve your Influencer Search With over 50 million influencers across various platforms, there is clearly no shortage of influencers. Yet, if you’re just starting out with influencer…
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Mega-Influencers: Are They Worth It?
How to get the most out of working with top Social Media Influencers In the early years of Influencer Marketing, brands wanted to partner with creators having the most followers.…
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Unlocking the Potential of Podcast Marketing
Is Podcast Marketing the Missing Piece of Your Strategy? Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross…
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YouTube Influencer Marketing 101
A Comprehensive Guide With over 2 billion active users, Youtube is the second most visited social media site globally1, 1 and with good reason. It is not just a platform…
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The Essential Guide to Influencer Marketing
Unlocking Influencer Marketing The digital landscape is rapidly changing. Gen Z is increasingly gaining more purchasing power1, and there is a clear demand for new, engaging marketing platforms and channels.…
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