Client

Basketball Rivals - Green Horse Games

Basketball Rivals developed by Green Horse Games is an interactive mobile game that puts players' basketball skills to the ultimate test.

Objective

We were excited to partner with Green Horse Games on both a YouTube and TikTok marketing campaign for their game Basketball Rivals. The key objectives for both of these campaigns was to generate awareness, drive installs, acquire new users and produce a scalable ROI. Further objectives were to focus on a predominantly male based audience aged 25+ within the European market.

Solution

In order to achieve the specific objectives set across both platforms, we utilised a data-driven strategy specific to each platform, to decide on an approach that would generate the greatest performance output. In doing so, we were able to build two separate spreadsheets, with one tailored to the TikTok campaign, and the other to the YouTube campaign. From this, we were able to evidence to the client how we would meet all set objectives across both campaigns.

Based upon this, we produced a fully tracked TikTok and YouTube campaign that generated a positive ROI, successfully drove install’s and became an effective source for user acquisition.