Project Overview
Memorable Community Experiences with Immersive Gamified Events
This sixth anniversary celebration campaign for June’s Journey was centred around a community oriented multi-day immersive mystery-solving experience inspired by the iconic detective game.
This involved production of a live event for select fans from around the world, a reality TV-style web series, and an influencer campaign to drive further hype.
The outcome exceeded all expectations, producing fantastic results and widespread acclaim amongst players and gaming industry members alike, cementing it as a truly unique and impactful brand campaign.
The campaign was even selected as a finalist for 4 awards across the Marketing and Gaming Industries including:
Brilliant use of experience Drum Awards EMEA
Brilliant use of gaming Drum Awards EMEA
Best Marketing Strategy for Entertainment Drum Awards EMEA
Best PR/Marketing Team Pocket Gamer Mobile Games Awards
5M+
Views
4
Awards
Examples
Bringing the scintillating world of June’s Journey alive through a multi-day, immersive live-action mystery-solving event and web-series in a glamorous, 1920s setting distinctively inspired by the game.
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketing