NetEase – Naraka Bladepoint

NetEase Games sought us out to help promote and drive instals of their epic battle royale title Naraka Bladepoint. Additionally, they also wanted to drive new players to join their Discord community.

The goal was to use dedicated youtube videos to demonstrate the gameplay and graphics and get more people excited about the title, specifically targeting 25+ males in the US.

Knowing that dedicated videos typically draw fewer views and higher CPMs, we adjusted the influencer marketing strategy to ensure we selected those gaming influencers that had loyal and engaged audiences that matched our core target audience, and whose rates would still allow us to maintain favourable CPMs.

Working with YouTube Gaming influencers across sub-verticals focusing on Game Reviews, Tech, and similar combat games like Mortal Kombat- we were able to target engaged, high-value users and hit the target KPIs with a CPM of under $58 – a fantastic metric for a dedicated integration targeting a lucrative segment like 25+ US Males.