Project Overview
Driving Customer Acquisition with Podcast ads
With over 30 integrations delivered across 4 content verticals, we helped Surfshark leverage the power of influencer marketing and programmatic media using podcast ads.
Using our unique data analytics tools and podcast influencer databases, we were able to create an effective and scalable podcast advertising plan, curating a selection of podcast shows with engaged listenership in Surfshark’s target segments, using a mix of host-read and programmatic ads, to maximize ad impact and reach.
This data-led approach, along with Podcasts’ inherent platform capabilities allowed us to:
Target high-value niche audience segments
Optimise ROAS live
Reach consumers where they’re most engaged and perceptive through trusted voices.
30+
Integrations
4
Verticals
Portfolio
Examples
Listen to popular Podcast hosts bring the Surfshark brand to life for their audiences with these host-read podcast ads.
The Gist
The Federalist
Purple Insider
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketing