FEATURED CASE STUDY
TOP ELEVEN
YouTube
M, 18+
Demographic
Game: Top Eleven
Client: Nordeus
Top Eleven is a football manager simulation which combines the beauty of the game with the intuitive strategy required to make it big in the world of football - engaging communities all over the world, the game has encountered great success in multiple markets.
Platform: Youtube
Demographic: M, 18+
Geo: Mixed
Challenge:
- • Produce consistent scalable ROI for Top 11
- • Target 18+ Males in multiple markets to generate an engaged user base
- • Generate valuable insights into verticals and demographics that allow the campaign to run with new channels month-on-month.
Beginning almost 2 years ago, Media Bodies relationship with Nordeus working on Top Eleven has been a wonderful and insightful journey around the globe. Originally, Nordeus’ goal was to promote Top 11 to a variety of markets and generate scalable results within IM, but as time progressed, the challenge became generating a consistent, unique flow of channels and verticals in global markets that would still provide high ROI for the gaming giants.
Solution:
During the tenure, Media Bodies have worked relentlessly sourcing creators for campaigns in:
- UK
- Italy
- France
- Spain
- Germany
- Netherlands
- LATAM
- Poland
- Czech Republic
- Hungary
- South Korea
Within these niche markets, we found that it was extremely beneficial to the campaign to work with high-performing channels multiple times to generate a consistent flow of new, highly engaged users. Along with this, there were pivotal opportunities to promote different aspects of the game which made multiple collaborations very prosperous - by capitalizing on any new launches of in game updates, the World Cup and aligning with other football - related seasons, tactically Media Bodies have been able to deliver a persistent presence for Top Eleven, globally on YouTube whilst still driving a continuously engaged community for the game.
Examples:
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