FEATURED CASE STUDY
TWO DOTS
YouTube / Instagram
50+
Influencers
Game: Two Dots
Client: Social Point
Socialpoint is a world-renowned game developer and publisher, established for over 12 years and acquiring over 600 million game downloads. Two Dots is an incredible online mobile game packed full of adventure whereby you have to solve puzzles in order to survive and progress to the next level.
Platform: Youtube & Instagram
Demographic: F, 25+
Geo: US
NO Of Influencers: 50+
eCPM: $30
Challenge:
- • Drive high ROI installs of Two Dots
- • Personalize in-game integrations tailored to specific creators in order to target high-value users
- • Optimize and scale sponsorship across multiple videos
Due to our unparalleled knowledge of the mobile gaming industry, we were brought in as key media partners this year to work alongside Socialpoint on their YouTube marketing campaign for their game, Two Dots.
To understand the focus of this influencer based YouTube marketing campaign, we began by having an initial call with Social Point about the key aspects and deliverables that they wanted from the campaign. From these discussions, we were able to identify that they wanted to target a strong female demographic, who are casual gamers aged 25+ within the English-speaking market. Social Point wanted to build a scalable campaign that would generate a positive ROI, while generating a consistent source of user acquisition.
Solution:
Since the introductory foundations of our strategy were formed, we began to harness the key verticals that the client provided us with and look within these to find our top performers. By presenting our past, top performing influencers within this demographic, we created deliverables that we knew would generate the greatest performance outputs.
With this understanding, we began to put together a tailored sheet for the client consisting of key data insights and deliverables, centered around the established objectives and target demographic. In doing so, we produced a fully tracked YouTube campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.
Results:
Thanks to the high-performing creators, Socialpoint continued to run campaigns with us and, in total, over 50 influencers have gone live with unique content to this day.
Examples:
Get in touch below to kick start your own campaign.