Two Dots - Socialpoint

Socialpoint is a world-renowned game developer and publisher, established for over 12 years and acquiring over 600 million game downloads. We recently managed their $300k+ influencer campaign for the game Two Dots.

Two Dots is an incredible online mobile game packed full of adventure whereby you have to solve puzzles in order to survive and progress to the next level.


Due to our unparalleled knowledge of the mobile gaming industry, we were brought in as key media partners this year to work alongside Social Point on their YouTube marketing campaign for their game Two Dots.

To understand the focus of this influencer based YouTube marketing campaign, we began by having an initial call with Social Point about the key aspects and deliverables that they wanted from the campaign. From these discussions, we were able to identify that they wanted to target a strong female demographic, who are casual gamers aged 25+ within the English-speaking market.

Further to this, Social Point wanted to build a scalable campaign that would generate a positive ROI, while generating a consistent source of user acquisition.


Since the introductory foundations of our strategy were formed, we began to harness a data-driven approach through providing the client with key insights from past campaigns we had run, in order to narrow the scope and advise the client on the key content verticals and deliverables that we knew would generate the greatest performance outputs. The product of this analysis demonstrated that content verticals such as Lifestyle and Crime based channels would be most beneficial.

With this understanding, we began to methodically create a tailored sheet for the client consisting of key data insights and deliverables, centred around the established objectives and target demographic. In doing so, we produced a fully tracked YouTube campaign that produced a scalable ROI, successfully drove install’s and became an effective source for user acquisition.

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