June's Journey Anniversary Campaign Case Study

CASE STUDY

Overview

To celebrate the sixth anniversary of June’s Journey, Media Bodies brought the game’s glamorous 1920s world to life through an immersive, attention-grabbing community experience.

The campaign combined a live mystery-solving event, a five-episode web series, influencer activations and behind-the-scenes content to create an experience that extended beyond the game itself.

Designed to capture attention, strengthen community engagement and support long-term player retention, the activation brought together immersive brand storytelling and performance-focused marketing objectives.

Challenge

June’s Journey wanted to celebrate its sixth anniversary in a way that recognised its loyal player community while strengthening engagement and attracting new players.

The challenge was to translate the game’s distinctive identity into an immersive real-world experience.

The campaign needed to capture the essence of June’s Journey, from its thrilling mysteries and 1920s glamour to its community-driven gameplay.

Celebrate the game’s sixth anniversary with a memorable community experience

Strengthen player engagement, retention and positive brand sentiment

Create an immersive event that reflected the game’s identity

Generate engaging content capable of reaching audiences beyond the live event

Support new player acquisition through community engagement and influencer activations

Solution

Media Bodies developed an integrated experiential and content production campaign that brought June’s Journey into the real world.
The strategy focused on creating an experience that would capture the attention of existing players while generating engaging content capable of reaching new audiences.

By combining immersive storytelling, live experiences, influencer activations and digital content distribution, the campaign connected brand-building objectives with measurable reach and engagement.

1 – An Immersive Mystery-Solving Experience
At the centre of the campaign was a three-day live event inspired by the world of June’s Journey.
Media Bodies designed an interactive mystery-solving experience that translated the game’s storytelling and investigative elements into a real-world adventure.
The experience incorporated the game’s signature atmosphere, encouraging participants to engage with the story and become part of the mystery.
The activation was designed to create a memorable experience for the game’s community while generating compelling content for wider audiences.

2 – Bringing the 1920s to Life
Production design played a central role in recreating the June’s Journey universe.
Media Bodies developed an immersive environment inspired by the glamour and intrigue of the 1920s.
From the location and costumes to props and sound design, each element was carefully considered to reflect the game’s distinctive visual identity.
The result was a cohesive, brand-aligned environment that brought the digital experience into a physical setting.

3 – Live Event and Web Series Production
A key element of the campaign was the simultaneous production of a live community event and a five-episode web series.
Media Bodies managed both productions, ensuring that the experience worked for participants attending in person while also creating engaging content for audiences watching online.
The web series extended the campaign beyond the physical event, allowing the wider June’s Journey community to experience the anniversary celebration.
Additional behind-the-scenes footage was produced for use across other marketing channels.

4 – Global Community Engagement
The campaign brought together participants from four continents, reflecting the international community surrounding June’s Journey.
Media Bodies managed the logistics for more than 65 stakeholders on set, including accommodation, catering, transportation and production coordination.
This approach ensured that participants could fully engage in the experience while maintaining a consistent standard of production and event delivery.

5 – Influencer Marketing and Content Amplification
To extend the campaign’s reach, Media Bodies planned and delivered influencer activations designed to increase awareness and engagement.
Creator-led content complemented the live experience and web series, helping introduce the anniversary celebration to wider audiences.
The campaign combined community participation, entertainment and digital distribution to maximise the impact of the anniversary activation.

Results

The June’s Journey sixth-anniversary campaign delivered significant reach, engagement and positive community sentiment.

Key Campaign Results:

39M+ Facebook Impressions generated through the anniversary campaign

9M+ Reach: Reaching audiences through the campaign’s digital activity

5M+ Views generated across platforms

The campaign brought the game to life through a three-day immersive mystery-solving experience celebrating its sixth anniversary, complemented by a five-episode web series that extended the experience to the wider player community. Its success was further recognised through industry accolades, including the Best Marketing Team award at the Pocket Gamer Mobile Games Awards 2024 and three nominations at The Drum Marketing Awards.

39M+

Facebook Impressions

Reach

5M+

Views

Examples

Bringing the scintillating world of June’s Journey alive through a multi-day, immersive live-action mystery-solving event and web-series in a glamorous, 1920s setting distinctively inspired by the game.