Boost Your Brand with Unique Podcast Ads
Podcast Marketing
Our podcast marketing services help you collaborate with Podcast hosts to create unique, fully tracked audio ads for your brand so you can reach valuable customers where they are most engaged, attentive, and receptive.
Geared for Performance Impact
We set your Podcast Marketing campaigns up for maximum measurable impact & ROAS.
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Data-led Podcast Ads
Take the guesswork and risk out of ad formats, placement, and targeting with our insights drawn with high-end data analytics tools for audience, market, and competitor research.
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Wide Publisher Networks
We partner with the best podcast publishers in the industry, allowing you to access a catalogue of thousands of shows across niche or popular genres.
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Click-free Tracking
We guide you every step of the way to set up your points of conversion with tracking pixels to ensure click-free measurement of your podcast marketing campaign.
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Comprehensive Reports
We analyse every campaign’s results and draw actionable insights- Identify areas & strategies for scalability, and pitfalls to avoid to build a profitable, scalable long-term strategy.
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Live Optimisation
Live Air checks & Monitoring to ensure precise deliverables & enable spend reallocation within publishers.
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Optimised For ROI
Campaigns optimised at multiple touchpoints- from targeting to technical for maximum ROI.
Scale your Influencer Marketing ROI
Expand your marketing mix with the fastest-growing audio medium
Changing cookie policies and increasing ad-fatigue mean you have to constantly find new ways to reach consumers in non-invasive ways in an ad saturated environment.
That’s where podcast marketing can set you apart.
A trackable medium with massive reach and niche targeting capabilities, Podcast ads could be just what your marketing mix is missing.
Join leading brands in leveraging our performance led approach
We deliver end-to-end Podcast marketing campaigns with trackable, reliable, and effective results
From planning, through execution to post campaign analysis, we work with you at every step to craft effective Podcast marketing campaigns that drive trust, authenticity, & measurable impact for your brand.
Our holistic data analytics approach uses best-in-class analytics tools & databases to optimise campaign performance at multiple touchpoints and turn podcasts into a reliable and profitable part of your marketing mix.
Optimised with data at every step
How can you get started with Podcast advertising?
We value long-term partnerships and strive to build influencer marketing into a reliable, scalable part of your marketing mix. Our unique 3-step campaign optimisation approach uses deep data tools and analytics at each stage of planning, executing, and measuring Influencer Marketing campaigns to ensure every campaign is geared to drive tangible results and actionable insights for your strategy.
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Book an introductory call
You tell us all about your stellar brand, your customers, and what you’re looking to achieve.
We tell you (a little more) about our expertise, and show you how Podcasts work; and more specifically, how they could work for YOU.
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We send you a proposal
If you’re keen to move forward, we draft a podcast marketing plan & proposal based on your unique needs after a thorough analysis of audience, industry, and competitor data.
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You approve, we execute
We handle the entire execution- from outreach, negotiation, draft management, helping you create briefs, helping you set up tracking, checking deliverables & live-monitoring, and live reporting.
You’re aware and involved at every step along the way, but we handle the day-to-day and details so you can focus on the bigger picture.
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We report, analyse, and advise.
We analyse the results of the campaign, identifying what worked and why, what didn’t and why, and what you can do in future campaigns to improve and scale your campaign ROI.
Join 80+ brands across the world
Join leading brands in leveraging our performance led approach
Podcast
Surfshark
Surfshark is a Netherlands based cybersecurity company. Their product portfolio includes VPNs, Antivirus, data leak detection systems, private search tools, and automated personal data removal systems. Since 2022, Media Bodies has been working with Surfshark to use podcast advertising to promote their popular VPN service by tapping into the greatest emerging influencer marketing channel – Podcasts.
Podcast
Airalo
Leveraging custom Integrations with mega-influencers – launching Social Point’s latest title, Top Troops, with a special collaboration with MrBeast.
proven solutions
Hear it from brands like you
Bandai Namco
“Media Bodies did a great job assisting Bandai Namco Mobile running paid YouTube and Podcast influencer campaigns, guiding us us through the whole process and helped our understanding of how this new growing acquisition channel works effectively.”
Socialpoint
“Media Bodies is a key Socialpoint partner. They provide great Influencer campaign support from creation to completion. Their team is competent, proactive, detail-oriented, and always offers a fast turnaround. Our collaboration is easy and enjoyable!”
Goat Games
“As our earliest and most trusted agency partner, Media Bodies has provided top-notch services with excellent consistency across multiple campaigns. We would like to thank the dedicated team for all the support provided. They were reliable, efficient, and professional. Highly recommended!”
Emma Sleep
“Since 2022, Media Bodies has been instrumental to our scaling YouTube influencer campaigns globally. The learnings they’ve helped us generate in our Spanish, Italian, and UK markets have been invaluable to us and will help us continue to scale our business in 2023.”
Join 80+ brands across the world
Your podcast marketing journey starts here
Ready to get started with your Podcast advertising campaign?
Whether you’re a seasoned brand looking for partners to scale, or just starting out, we adapt our approach to meet your needs.
Book in a demo and consultation with our team – free of charge, and free of commitment.
We’ll help you get the full picture – from the different types of podcast ads, how much it costs, how long it takes, how podcast marketing campaigns are tracked, measured, analysed, and more to help you decide if it’s the right channel for you, and if we’re the right partner.
Reach your target audience where they are most receptive
Your brand featured on the best podcasts for your audience
Fully tracked and attributed campaigns
Campaigns primed for maximum ROAS
Comprehensive, actionable insights for scalability
Cross-Platform Expertise
We deliver end-to-end
data-led influencer marketing solutions across platforms
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketingAny questions?
Frequently asked questions
Why should I use podcasts for marketing?
Podcasts allow you to reach specific, high value audiences effectively and in a tracked and measurable way.
Reach broad or niche audiences, with over 450M listeners and with millions of shows across various topics.
Leverage the higher authority and influential power of Podcast hosts, with these often being viewed as more trustworthy than other influencers.
Podcast listeners are also more engaged, accepting, and receptive towards ads.
Exposure to podcast ads also enhances the effectiveness of 83% of other social media campaigns showing their wider impact on the marketing funnel.
How do you measure the success of a podcast marketing campaign?
We recommend using Pixel tracking to track and measure your podcast campaigns in a quantifiable way.
Pixel tracking is a click-free form of tracking that allows you to measure a variety of KPIs- from page visits to purchases across different points of conversions including apps, websites, games, and ecommerce stores.
Once a pixel is set up, tracking and attribution tools provide reports that track and monitor the performance of the campaign live.
Post campaign, we analyse these results across the campaign period to measure the overall performance against the original KPIs, and also measure individual show performance to identify what is working and what isn’t so we can refine strategy in future campaigns.
How can Media Bodies help in ensuring ROI from podcast marketing campaigns?
Media Bodies’ 3-step optimisation process uses best-in-class data analytics tools to inform strategic decisions at each step of the campaign planning and execution process to maximise ROI on Podcast ads.
To ensure you’re reaching the right audiences in the right way, we analyse and consider data on:
- Audiences
- Content Verticals
- Shows & Creators
- Historic Ad Performance
- Ad Creatives
- Competitors
- Industry trends
These frameworks for testing and iteration ensure strategic budget allocations aimed to gather as much information as possible around content verticals, creators, and ad creatives so every campaign can be optimised to improve ROI.
What are the benefits of using Media Bodies for podcast advertising?
Media Bodies has access to the top tools, publisher networks, and databases in the podcasting industry to help you access the best shows at favourable CPMs.
This, along with our expertise in data & consumer behaviour, help ensure your podcast ad strategy is informed by insights on shows, audiences, competitors, industry trends, and prior performance.
All these factors, ensure your podcast ads are optimised for maximum ROI from the outset while our hands-on support and adaptable processes help ensure your experience with us as a podcast agency partner is profitable and pleasurable.
How much experience does the MediaBodies team have in YouTube influencer marketing?
Media Bodies operates globally. We help brands across the world access global audiences through influencer activations.
We have successfully implemented campaigns across many countries including the UK, US, Australia, Canada, Spain, Italy, Germany, LATAM, China, Japan, amongst many others.
We conduct campaigns in multiple languages, allowing you to reach broad and diverse audiences and ensure your influencer marketing efforts resonate on a global scale.
Our expertise in various markets and languages allows us to tailor campaigns to specific regions, maximising engagement and impact.
Partner with us to leverage our global reach and multilingual capabilities, ensuring your brand connects with global audiences effectively.
How much does it cost to run a podcast marketing campaign with Media Bodies?
The ideal minimum budget for a podcast marketing campaign depends on various factors including your
- KPIs
- Target Geos
- Target Content Verticals
- Ad specifications including ad type, placement, duration, flight, and so on.
For general performance based campaigns, we recommend starting with a minimum budget of at least $20K. This allows you to work across a wider range of shows and content verticals to reach more audiences and gather greater data to understand what works best for your brand and objectives.