Project Overview
Driving Brand Awareness & Purchases with Podcast influencers
With over 23 integrations delivered across 6 content verticals – primarily Society & Culture, Education, Parenting, True Crime, Health & Wellbeing , and Leisure – we helped level-up WILD’s influencer marketing strategy and mix by leveraging the power of influencer marketing and programmatic media using podcast ads.
Using our unique data analytics tools and podcast influencer databases, we crafted a tailored podcast advertising plan to drive awareness and conversions for WILD’s personal care products using host read ads.
The strategic selection of podcast shows with engaged listenership in WILD’s target segments of 25+ year old Females in the UK and US was aimed to maximize ad impact and reach whilst allowing critical data-collection for campaign scaling.
With profitability and scalability as the goal, this data-led approach, along with Podcasts’ inherent platform advantages, allowed us to
- Diversify WILD’s Influencer mix with high-authority and high-impact creators
- Target high-value niche audience segments;
- Optimise ROAS live; and
- Reach highly engaged and receptive consumers

23+
Integrations
6
Verticals
Portfolio
Examples
See how we transformed WILD’s influencer marketing programme with Podcast influencers.

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