Instagram Influencer Marketing

Instagram is great for influencer marketing thanks to abundant influencer channels and high engagement rates.

With around 2 billion users, it offers access to a vast audience. Moreover, the platform can foster a strong community trust within even niche communities, leading to high conversion rates.

Influencer marketing on Instagram benefits including diverse content formats driving engagement for different types of products and services, hashtags enhancing discoverability, and integrated shopping features allowing seamless purchases.

Media Bodies can help you find the best Instagram influencers and optimise your Instagram campaign!

The Media Bodies team completely manages influencer marketing campaigns on Instagram from start to finish. This includes:

• Identifying the right Instagram Influencers for your brand and objectives.
• Managing Outreach & communications with influencers.
• Negotiating the best contract terms & prices
• Overseeing Campaign Execution- draft management, live dates, deliverables checks, and payments.
• Measuring performance using advanced data analytics.
• Securing Usage Rights – negotiating paid usage rights or ‘collaborate’ opportunities for use across your personal account or other marketing channels

All you need to do through the campaign process is provide us with your campaign and creative brief, select your ideal instagram influencers from our shortlist, and approve the post drafts when we send them over.

Absolutely! Our processes ensure you always have final approval on content before it goes live. Our contracts ensure you are entitled to two rounds of reasonable feedback on drafts unless posts deviate significantly from the brief, in which case you can request reshoots.

We always ensure creators are well briefed beforehand to save you unnecessary rounds of feedback and prolonging approvals, but you always have ultimate approval and final say before the content goes live.

We typically advise adding performance-based clauses to contracts to protect against underperformance. These clauses, like minimum view guarantees, for instance, are made to ensure compensation in the form of ‘make good’ posts to compensate for poor performance.

We also know that sponsored content on instagram typically has lower reach and engagement. We ensure we’re accounting for this while negotiating and calculate estimated CPMs based on typical performance of an Instagram Influencer’s sponsored content, not simply their general content. This ensures you’re paying realistic CPMs and protecting against underperformance.

Yes, we handle all the influencer contracts and payments for your Instagram Influencer marketing campaigns. 

We have standard contract templates we have been using for 10+ years, which have been checked and vetted by legal teams to ensure the final terms are fair and compliant with legal and brand guidelines, and your partnerships with influencers are smooth.

You do not need to sign individual contracts with each talent. Once the chosen instagram influencers have signed contracts with us, we send you a single IO with the details of all the influencers contracted for the campaign.

We also make payments simple and streamlined. You simply pay us a one-time fee AFTER the campaign’s completion, which includes everything- charges of all influencers’ who went live, inclusive of our 20% margin.

You can get started with an Instagram influencer marketing campaign by booking an introductory call here.

On the call, we’ll ask you a little bit about your brand, target audience, and objectives with your Instagram campaigns.

We’ll tell you more about our experience & expertise, and show you best practices around Instagram influencer marketing.

If you’re keen to move forward, we’ll ask you some more details about your budget, timelines, and creative ideas.

Based on this, we craft a proposal based on your unique needs, suggesting which creators work best for your brand, objectives, and target audience.

When you’re happy to move forward, we proceed with the campaign execution, from influencer outreach, negotiation, booking, draft management, monitoring & payments- handling the campaign from start to finish.

Working with an Instagram Influencer marketing agency can help you work with Instagram influencers at scale, while saving time, money, and internal resources and meeting your campaign timelines, budgets, and KPIs.

Agencies like Media Bodies have key contacts with influencers, allowing favourable CPMs, quick outreach, negotiation, and turnarounds.

They also have sophisticated influencer search tools, insights on best practices, and performance insights. This makes it easier and quicker to identify the right Instagram influencers and negotiate the best terms.