LELO

To date, LELO and Media Bodies have partnered to drive awareness and purchases of two different products amongst two very diverse target audience groups- one aimed at 25+ Males in the US, and the other, 25+ Females in the US.

While each campaign had completely different target audience segments, our diverse network and comprehensive performance databases allowed us to identify the top influencers to reach these segments.

Due to the ‘luxury’ nature of the products, we knew for each segment, we would have to reach those audience tiers which are used to purchasing products with a more premium price point.

This helped add more strategic insight to the choice of content vertical – for the male oriented product, we tapped into the Tech and Gaming verticals, whereas for the female-oriented product, we worked with Lifestyle and Beauty Influencers.

While it can be difficult to get influencers to promote adult toys, our comprehensive databases and competitor analysis tools allowed us to identify creators who are open to such collaborations and creative formats that have been marked safe by platforms, delivering an effective influencer marketing campaign.