Raid Shadow Legends


Raid: Shadow Legends - Plarium

Raid Shadow legends is an interactive fantasy battle game developed by Plarium.

Plarium were founded in 2009 and are notoriously known for their multiplayer RPG games such as Raid: Shadow Legends.


As an influencer marketing agency with exceptional podcast marketing services, we were brought in as key media partners to build a strong podcast marketing campaign for RAID. From discussions with the client, the key aims and objectives for the podcast campaign were set out. Firstly, the campaign was to focus on a predominantly male audience aged 25+ and content verticals such as politics, news and comedy RPG improv. Further objectives consisted of driving and tracking installs, while building a new scalable source of user acquisition for RAID.


Moreover, with a clear strategy regarding demographics and content verticals we focused on methodically creating a tailored sheet for Plarium that showcased key data insights and deliverables, centred on the key objectives and target audience established. From this, we produced a fully tracked podcast campaign that produced a positive ROI, successfully drove install’s and became an effective source for user acquisition.