CASE STUDY
Overview
Brevo is an all-in-one marketing and CRM platform that helps businesses of all sizes build stronger customer relationships and grow through email marketing, automation, SMS and other digital channels.
With a strong focus on making marketing accessible to small and medium-sized businesses, Brevo wanted to increase brand awareness and drive sign-ups across Europe by connecting with small-business owners and creator audiences in their own languages. To achieve this at scale, the brand needed a creator-led approach capable of delivering greater reach, authenticity and volume than traditional influencer partnerships alone could offer.
Challenge
Brevo needed to build brand awareness and drive sign-ups across France, Germany, Italy and Portugal by reaching small-business owners and creator audiences in a way that felt authentic and locally relevant.
Rather than relying on a handful of high-profile influencers, the challenge was to activate a large network of smaller, trusted creators who could produce engaging, short-form content tailored to their niche audiences and delivered in their own languages. Across TikTok, Instagram and YouTube, the goal was to achieve the scale, diversity and consistency needed to connect with audiences across multiple markets, at a volume that traditional influencer partnerships alone could not deliver.
The campaign was designed to maximise reach, authenticity and audience engagement through a targeted, multi-market influencer strategy.
The following KPIs highlight the campaign’s reach:
4 European markets: France, Germany, Italy and Portugal
3 key platforms: TikTok, Instagram and YouTube
Creator-led content at scale: Activating multiple micro-creators instead of relying on a few big influencers
Localised audience engagement: Reaching small-business owners and creator communities through authentic, language-specific content
Solution
We built a scalable, multi-market creator campaign designed to reach niche audiences through authentic, locally relevant content. Instead of relying on a small number of high-profile influencers, we focused on activating nano-creators at volume, giving Brevo access to a diverse network of trusted voices across France, Germany, Italy and Portugal.
Creators were sourced and vetted market by market, with content spanning travel, family, tech, lifestyle and automotive to match local interests and audience profiles. A booking pipeline of 590+ creators was built across June, July and August, enabling Brevo to maintain a consistent presence across all four markets.
To ensure every collaboration could be measured, each creator received an individual promotional code and tracking link, allowing performance and sign-ups to be attributed creator by creator. The campaign activated TikTok, Instagram and YouTube simultaneously, giving each creator the flexibility to use the format best suited to their audience while delivering reach, authenticity and measurable results at scale.
The campaign strategy focused on:
Nano-creators at scale: Built a booking pipeline of 590+ creators across June, July and August to maximise reach across multiple markets
Local relevance: Sourced and vetted creators market by market, matching travel, family, tech, lifestyle and automotive content to local audiences.
Short-form, creator-led content: Activated smaller, trusted voices who could connect authentically with niche audiences in their own languages.
Leveraging TikTok Spark ads and usage rights to maximise potential of high-performing content
Performance tracking: Provided every creator with an individual promotional code and tracking link, enabling clear attribution and creator-by-creator performance measurement.
Multi-platform activation: Leveraged TikTok, Instagram and YouTube simultaneously, allowing each creator to use the format best suited to their audience.
Results
The campaign delivered strong reach and engagement across four European markets, demonstrating the impact of a high-volume, nano-creator strategy. With 306 creator videos published across TikTok, Instagram and YouTube, Brevo achieved millions of views while generating standout performances from individual creators.
Campaign highlights:
2.55M views recorded to date across all four markets
306 creator videos published, including 139 on TikTok, 75 on Instagram and 32 on YouTube
€6.31 lowest CPM, achieved by the top-performing video, which reached 192K views, almost 9× its forecast
805K views across the top 10 videos, at a blended CPM of €15
43 videos surpassed 10,000 views each, highlighting the campaign’s ability to generate consistent reach across a diverse creator network
By combining localised content, multiple platforms and measurable creator-level performance, the campaign enabled Brevo to scale its presence across Europe and deliver reach well beyond individual influencer partnerships.
300+
Videos Published
2.55M+
Views
CPMs
Target Achieved
Examples
Explore a selection of creator videos produced for Brevo. These examples showcase how local creators brought the brand to life for diverse niche audiences.
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketing