Emma Sleep Influencer Marketing Case Study

CASE STUDY

Overview

Emma Sleep is a leading sleep technology company dedicated to improving sleep quality through innovative, thoughtfully designed products. With a strong e-commerce focus, Emma Sleep leverages influencer marketing to connect with consumers, build brand awareness, and drive growth across international markets.

Since 2022, we has partnered with Emma Sleep to develop and scale influencer marketing campaigns across YouTube and Instagram in multiple markets, including the UK, Spain, Germany, and Italy. Through strategic creator collaborations and ongoing campaign optimisation, we have supported Emma Sleep’s international growth and strengthened its influencer marketing channel.

Challenge

As Emma Sleep continued expanding its e-commerce business internationally, the brand needed an influencer marketing strategy capable of driving awareness, engagement, and consumer trust across multiple markets.

The challenge was to identify the right creators, develop authentic integrations that resonated with local audiences, and establish a scalable approach to YouTube influencer marketing that could deliver consistent results across different countries.

On Instagram, the brand also sought impactful collaborations that could introduce its products naturally into creators’ lifestyles while generating meaningful visibility.

Solution

We developed a multi-market influencer marketing strategy combining YouTube’s long-form content potential with Instagram’s highly engaging social formats.

Scalable YouTube campaigns: Since 2022, we have supported Emma Sleep in scaling its YouTube influencer campaigns across the UK, Spain, Germany, and Italy, generating valuable market-specific insights to continuously refine campaign performance.

Strategic creator selection: We identified and activated relevant influencers across multiple content verticals, aligning creators with Emma Sleep’s target audiences and brand positioning.

High-impact Instagram collaborations: We facilitated a collaboration with Molly-Mae Hague, one of the UK’s most prominent Instagram influencers and a Love Island star. The partnership featured an unboxing-style Instagram Story integration tied to her house move, creating a natural and relatable opportunity to showcase Emma Sleep’s products.

Long-term partnership: Through continuous collaboration, campaign learnings, and strategic optimisation, we developed a successful working relationship with Emma Sleep’s team, helping strengthen and scale its influencer marketing activities internationally.

Results

Our long-term collaboration has helped Emma Sleep establish and scale its influencer marketing channel across multiple international markets, combining impactful creator partnerships with continuous campaign learnings.

Content verticals

Multi-market campaigns across the UK, Spain, Germany, and Italy.

YouTube influencer marketing successfully scaled through an ongoing strategic partnership.

High-profile Instagram collaboration with Molly-Mae Hague.

Valuable market-specific campaign insights supporting continued international growth.

“Since 2022, Mediabodies has been instrumental to our scaling YouTube influencer campaigns globally. The learnings they’ve helped us generate in our Spanish, Italian, and UK markets have been invaluable to us and will help us continue to scale our business in 2023. We cannot thank their team enough for their hard work and dedication to helping Emma’s influencer marketing channel grow.”

— Niki Paz, Influencer Marketing Manager at Emma Sleep

25+

Influencers Activated

Content verticals

Growth

Target Achieved