LELO Influencer Marketing Case Study

CASE STUDY

Overview

LELO is a globally recognised premium brand specialising in luxury intimate wellness products, combining innovative technology, sophisticated design, and exceptional quality to redefine personal pleasure.

We partnered with LELO to develop YouTube and Instagram influencer marketing campaigns designed to drive brand awareness and purchases across two distinct product categories in the US market. By leveraging our extensive creator network, performance databases, and strategic expertise, we identified influencers capable of reaching highly specific audiences while aligning with LELO’s premium positioning.

Challenge

LELO’s campaigns presented two distinct challenges: reaching completely different target audiences while maintaining a consistent premium brand positioning.

One product targeted males aged 25+ in the US, while the other focused on females aged 25+ in the same market. Both audiences required a tailored influencer marketing approach capable of generating awareness and purchase intent among consumers accustomed to premium-priced products.

Additionally, promoting intimate wellness products through influencer marketing can be particularly challenging due to platform restrictions and creators’ reluctance to collaborate within the category.

Identifying suitable influencers and developing platform-safe content formats was essential to delivering successful campaigns.

Solution

We developed a tailored influencer marketing strategy for each product, combining audience intelligence, creator performance data, and competitor analysis to identify the most effective influencers and content opportunities.

We laid out the following steps:

Audience-driven influencer selection: Leveraging our extensive influencer network and comprehensive performance databases, we identified creators capable of reaching highly specific male and female audiences aged 25+ in the US.

Premium audience targeting: Given LELO’s luxury positioning, we prioritised creators whose audiences were accustomed to premium products and purchasing experiences, helping align influencer partnerships with the brand’s commercial objectives.

Strategic content vertical selection: For the male-oriented product, we activated influencers within the Tech and Gaming verticals, while the female-oriented campaign focused on Lifestyle and Beauty creators, ensuring relevance and authenticity across both audiences.

Platform-safe creator partnerships: Through our comprehensive creator databases and competitor analysis tools, we identified influencers open to promoting intimate wellness products and developed creative formats designed to comply with platform guidelines.

Tailored campaign execution: Each campaign was strategically adapted to its respective audience, product positioning, and content environment to maximise engagement and support purchase-driven objectives.

Results

We successfully developed two distinct influencer marketing strategies for LELO, enabling the brand to reach highly targeted audiences through relevant creators and platform-appropriate content.