CASE STUDY
Overview
WILD partnered with Media Bodies to elevate its influencer marketing strategy and drive brand awareness and purchases for its innovative personal care products across the UK and US. By leveraging the power of podcast influencers and programmatic media, we developed a data-driven podcast advertising strategy designed to connect WILD with highly engaged and relevant audiences.
Combining proprietary podcast influencer databases with advanced data analytics, we strategically selected shows with strong audience alignment, high engagement, and significant potential to drive conversions. The campaign also enabled continuous performance monitoring and optimisation, supporting WILD’s ambition to build brand awareness, drive purchases, and establish a scalable, profitable influencer marketing channel.
Challenge
WILD wanted to strengthen its influencer marketing strategy by reaching new audiences, increasing brand awareness, and driving purchases of its personal care products across the UK and US.
Traditional influencer marketing approaches alone presented opportunities to diversify the creator mix, access highly engaged niche audiences, and identify scalable channels capable of delivering measurable performance.
The key challenge was to identify the right podcast influencers and audiences while ensuring advertising investment could deliver both meaningful brand exposure and measurable commercial results.
Solution
We developed a tailored, data-led podcast influencer marketing strategy, combining host-read advertising with programmatic media to maximise campaign impact and performance.
Using proprietary analytics tools and extensive podcast influencer databases, we identified and activated relevant podcast shows across six content verticals, prioritising audiences aligned with WILD’s target demographic of women aged 25+ in the UK and US.
Host-read ads enabled WILD to benefit from the authenticity, credibility, and established relationships podcast hosts have with their listeners, creating natural and engaging brand integrations.
Our approach focused on:
Strategic influencer selection: Identifying podcasts with highly engaged audiences aligned with WILD’s target segments.
Audience diversification: Expanding WILD’s influencer marketing mix through trusted podcast creators across six content verticals.
Data-driven targeting: Leveraging audience insights to reach high-value niche consumer segments.
Performance optimisation: Monitoring campaign performance and optimising ROAS in real time.
Scalable activation: Using performance insights to identify opportunities for campaign expansion and increased profitability.
Results
The campaign established podcast influencer marketing as a complementary and scalable channel within WILD’s broader influencer strategy, combining audience relevance with performance-driven activation.
Key campaign highlights included:
23+ podcast ad integrations delivered across six content verticals.
Two key markets activated: UK and US.
Targeted audience reach: Women aged 25+ across relevant podcast communities.
Diversified influencer mix: Expanded creator partnerships through trusted podcast hosts.
Performance-led approach: Enabled ongoing optimisation and data-driven opportunities to improve ROAS.
By combining the credibility of podcast influencers with data-led media planning and optimisation, Media Bodies helped WILD unlock new opportunities to connect with consumers, strengthen brand awareness, and drive purchases through podcast advertising.
23+
Integrations
6
Verticals
CPMs
Target Achieved
Examples
See how we transformed WILD’s influencer marketing programme with Podcast influencers.
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